>  I've created a new project using the jboss-javaee6-webapp 7.0.0.Final maven archetype.

Can you please explain your process for doing this?  Server deployment only works on what are called "module core" projects (primarily) or on other custom module types we've implemented, so we'd be very interested to see an example of your project or a process of how you created it.

Thanks.

in other words - if you import this in to eclipse please be sure you have m2e and m2e-wtp installed (you get those if you install JBoss Tools Maven Integration from our updatesite).

Then when you import the projects should be automatically configured to be deployable projects and not just plain java projects.